Brand Valuation
BRAND VALUATION Introduction: A brand is an intangible asset. Some see it as a name and a logo. Others will say that those are just the symbols of what the brand stands for and that what the brand stands for really is the brand. The brand is a covenant with the consumer, a promise that…
CNN IBN reports Call centres gear up to fraud-proof ops
CNN IBN reports Call centres gear up to fraud-proof ops-October 03, 2006 New Delhi: A pen drive is the culprit and call centre employees provided personal and confidential information,’ says a story to be aired on Channel 4 on Thursday. Pat comes the BPO industry in India’s reply to the story – ‘Impossible’.Suddenly everybody wants…
Community Trade Mark Registration
THE COMMUNITY TRADE MARK REGISTRATION The Community Trademark was established by the European Council Directive No. 4094 of December 20, 1993. It has been possible since 1 April 1996 to file an application for a Community Trade Mark registration (“CTM”). As the name suggests, a CTM, if granted, covers all countries within the European Union…