Brand Valuation

BRAND VALUATION Introduction: A brand is an intangible asset. Some see it as a name and a logo. Others will say that those are just the symbols of what the brand stands for and that what the brand stands for really is the brand. The brand is a covenant with the consumer, a promise that…

Community Trade Mark Registration

THE COMMUNITY TRADE MARK REGISTRATION The Community Trademark was established by the European Council Directive No. 4094 of December 20, 1993. It has been possible since 1 April 1996 to file an application for a Community Trade Mark registration (“CTM”). As the name suggests, a CTM, if granted, covers all countries within the European Union…